The nine lessons of the Bocconi Virtual College, created specially for secondary school students, will give you the opportunity to explore classes which are characteristic of economic and law study.
Each lesson will be made up of an audio-video module accompanied by related slides that can be downloaded in Adobe Acrobat format. A computer with multimedia functions is needed in order to follow the lessons.

Behind subjects like Marketing, Macroeconomics, Mathematics and Finance, unexpected and fascinating topics are waiting to help you understand the realities and the dynamics of the world you are going to make your mark in.
 
At the end of each lesson, you can take a self-test to measure your progress.
If you pass the self-tests, you’ll receive the Bocconi Virtual College Certificate.

International Management

Professor Markus Venzin

The Business Planning Process This session explains the process of creating a business plan that can be used for start-up companies as well as  established firms. A business plan aims at increasing the profitability of a business by analyzing  the current situation of a company and identifying the ideal position of the business in the next years. We will use an entrepreneurial campany - Hampi Plates - to illustrate  the main strategic process building blocks: 1. market and company analysis;  2. vision and long-term objectives; 3. corporate, business and functional strategy; and 4. implementation and performance measurements.

Financial System

Professor Stefano Caselli

Financial System - The kick-off for “Financial System” This lecture explains what a financial system is and what its functions are. Studying the financial system means to understand and to analyze the functioning of the “big infrastructure” that helps the economic system to work and develop. The economic system is made up of three different groups of players: families, firms and public administrations that interact together to buy and sell services and goods. The study of the financial system is the analysis and the understanding of its main components (Contracts, Markets, Intermediaries and Supervisors), which interact to form an infrastructure for the economic system.

Microeconomics

Professor Nicoletta Corrocher

An introduction to Microeconomics  Microeconomics studies the functioning of the market, i.e. the choices of consumers and firms facing the problem of scarcity of resources. Choices are necessary because the resources are scarce – if everything were available, there would be no need to choose. The lecture explains how the market works, the interaction between consumers and firms and how prices regulate the exchanges between supply and demand.

Public Law

Professor Justin Frosini

Forms of State and Forms of Government This lecture concerns comparative public law, talking about different legal systems. This introductive lesson is about forms of State, the relationship between the State (constitutional bodies) and citizens, and forms of Government, the relationship among constitutional bodies (in other words, the way power is distributed).

Private Law

Professor Alessandro Scarso

Interpretation The lecture deals with interpretation of legal provisions and their application by way of analogy. Specifically, some examples with reference both to extensive and restrictive interpretation, on the one hand, and to literal interpretation, on the other hand, are given. As far as analogy is concerned, the requirements in order to have recourse to analogy and the underlying legal reasoning are briefly outlined.

Macroeconomics

Professor Tommy Murphy

Macroeconomics Macroeconomics studies economy-wide phenomena, paying close attention to variables such as the gross domestic product, inflation, exchange rate, or unemployment. By looking into how these and other elements evolve through time and interact with each other, macroeconomic analysis can suggest alternative policy actions to try –for example- to reduce inflation,  boost employment, or prevent economic crisis. As they have an impact on people’s daily lives, understanding the mechanisms that regulate these variables is fundamental not only for anyone responsible of economic policy or business management, but for everyone.  This lesson provides a brief first look into the study of macroeconomics.

Mathematics

Professor Emanuele Borgonovo

Mathematics for Managers This lecture explains an important aspect of mathematics, that is, how it is used by managers in everyday decisions. The lecture does not enter into the mathematical details but highlights how managers can benefit from a quantitative decision support in making hard decisions. It shows that the modern solution of many managerial problems  requires not only a billiant intuition, but its development through a quantitative model (an abstraction of reality). Aspects related to the implementation of the model, to how to perform data analysis and sensitivity analysis are discussed, because they are nowadays an integrating part of the decision-making process.

Marketing

Professor Andrea Ordanini

Sketches of marketing The lecture introduces marketing to students who have never studied it and may be interested in having a “first date” with marketing. The video shows and discusses what marketing is, what it is not and what it means. Key activities such as market understanding, product management and delivery, and customer relations are sketched out and presented.

Economic History

Professor Luca Fantacci

1929: the lesson from history This lesson concerns the great stock market crash of 1929. When the going gets tough, people look back at old times, in search of comfort and inspiration. As a matter of fact, the interest for history has increased over the past years, in the wake of mounting economic and financial problems. It’s a way to draw comparisons, recognize past mistakes, and try to devise better strategies for the future.